Our Journey
Founded with a simple belief: everyone deserves rest that renews. Our journey began when a restless night sparked a quest—for pillows that cradle, support, and adapt like no other. We tested fabrics, tweaked fills, listened to sleepers, and iterated endlessly. Today, Shop isn’t just a store; it’s a promise. Every pillow tells our story: curiosity, care, and the stubborn pursuit of better sleep. Because your rest? That’s always been our mission.
Our Story
Founded in Boulder, Colorado, RRKL.shop is the flagship online store of Novalyz LLC, born from a simple belief: everyone deserves a good night’s sleep. Our journey began with a vision by founder Muhammad Khawar to create a direct connection between quality bedding craftsmanship and those seeking comfort in their homes.
The Meaning Behind RRKL
RRKL represents our core values that guide everything we do:
Reliability – We stand behind every product we offer
Respect – For our customers, partners, and the craft of bedding making
Knowledge – Deep understanding of materials and sleep science
Loyalty – To our customers and the local artisans we work with
Our Growth & Vision
hile we’re proud of our Colorado roots, we’re excited to be in the initial stages of expanding our reach to international markets. Our goal is to bring the same level of quality, comfort, and craftsmanship that has made us a trusted name locally to sleep enthusiasts around the world.
In the coming years, we plan to:
Establish partnerships with select international artisans while maintaining our local manufacturing roots
Expand our product line to include a wider range of bedding essentials
Implement sustainable shipping practices that align with our commitment to environmental responsibility
Create a global community focused on better sleep and wellbeing
Our Approach
At RRKL.shop, we’ve established direct partnerships with skilled local pillow manufacturers right here in Colorado. This unique relationship allows us to:
Ensure the highest quality standards through hands-on collaboration
Offer competitive prices by eliminating unnecessary middlemen
Support local craftsmanship and sustainable manufacturing practices
Maintain flexibility to innovate and customize products based on customer feedback
Every pillow in our collection is crafted with attention to detail, using premium materials that meet our strict comfort and durability standards.
Our Commitment
No matter where we grow, RRKL.shop remains dedicated to Muhammad Khawar’s original vision: providing exceptional bedding products that enhance the quality of life through better sleep. We invite you to join us on this journey as we bring comfort to homes, both near and far.
Customer Support
Email: support@rrkl.shop
Phone: +1 9314352186
Business Address: 454 Pine St, Boulder, CO 80302, US